Curriculum Vitae  ·  2026 

YOU GUOLIN

游国霖
理解产品,也理解人如何理解产品。Understanding products — and how people understand them.

you.guolin.eu@gmail.com
+49 151 7224 4797
about  ·  i

关于我About a brief introduction

国际业务发展International Business Development 中欧国际贸易China–Europe Trade 海外本地化运营Overseas Localization 汽车行业理解Automotive Market Understanding 品牌传播Brand Communication 市场营销策略Marketing Strategy 创意提案Creative Proposals 商业影像制作Commercial Filmmaking AI 工作流AI Workflows

目前常驻德国慕尼黑,长期在欧洲学习、生活和工作。Currently based in Munich, with long-term study, work, and life experience in Europe.

过往经历覆盖中欧国际贸易、汽车市场传播、海外本地化运营、商业影像制作与 AI 工作流搭建。Past experience covers China–Europe international trade, automotive market communication, overseas localization, commercial filmmaking, and AI workflow development.

擅长快速理解产品与市场信息,并将复杂内容转化为清晰的沟通材料、执行流程和商业表达。Able to quickly understand product and market information, and turn complex content into clear communication materials, execution processes, and business expression.

You Guolin / 游国霖
capability  ·  ii

五种可迁移能力Capability Map capability map

01
Market Context
市场判断Market Context Understanding

长期在欧洲学习、生活和工作,参与中欧贸易、电动车进口欧洲和海外品牌传播相关项目。对欧洲市场环境、跨境合规意识、文化差异和沟通方式有实际接触与基本判断。Long-term study, work, and life experience in Europe, with hands-on exposure to China–Europe trade, China-made EV import projects, and overseas brand communication. Practical understanding of European market context, cross-border compliance awareness, cultural differences, and communication patterns.

Keywords 欧洲市场语境 | 跨文化沟通 | 合规意识 | 信任建立 | 中欧项目协调European market context | Cross-cultural communication | Compliance awareness | Trust-building | China–Europe project coordination
可转化价值Transferable Value  /  Transferable Value

帮助团队更早识别中欧沟通、市场进入和合作推进中的潜在误差,减少因表达方式、流程理解或文化差异带来的沟通成本。Helps teams identify potential gaps in China–Europe communication, market entry, and partner development earlier, reducing communication costs caused by differences in expression, process understanding, or cultural expectations.

02
Clear Communication
清晰表达Clear Communication

能够将复杂产品信息转化为更容易被海外合作方理解的表达、材料和沟通结构,支持官网、销售资料、产品介绍、经销商开发和合作方沟通。Able to turn complex product information into clearer communication, materials, and structures for overseas partners, supporting websites, sales materials, product introductions, dealer development, and partner communication.

Keywords 产品表达 | 销售材料 | 官网规划 | 合作方沟通 | 海外品牌传播Product communication | Sales materials | Website planning | Partner communication | Overseas brand communication
可转化价值Transferable Value  /  Transferable Value

帮助团队把技术信息、业务信息和市场信息整理成清楚、可信、可继续推进的外部沟通材料。Helps teams organize technical, business, and market information into clear, credible, and actionable external communication materials.

03
Coordination & Delivery
协作执行Coordination & Delivery

过往经历涉及客户沟通、供应商谈判、团队协作、汽车项目资源引入与跨境项目推进。能够在不同角色之间整理目标、对齐信息,并推动项目进入可执行状态。Experience includes client communication, supplier negotiation, team collaboration, automotive project resource introduction, and cross-border project execution. Able to align goals, organize information, and move projects toward executable next steps across different stakeholders.

Keywords 供应商沟通 | 项目协调 | 资源引入 | 团队协作 | 跨境执行Supplier communication | Project coordination | Resource introduction | Team collaboration | Cross-border execution
可转化价值Transferable Value  /  Transferable Value

支持业务开发、供应商对接、合作方沟通和跨境项目推进,帮助团队把分散的信息与资源转化为清晰的执行路径。Supports business development, supplier communication, partner coordination, and cross-border project execution by turning scattered information and resources into clearer execution paths.

04
Creative Communication
创意传播Creative Communication

具备商业影像制作、汽车品牌传播与创意提案经验,曾作为导演带领 Mercedes-Benz、Porsche 等汽车品牌 TVC 项目。擅长将产品信息与品牌诉求转化为清晰、有吸引力、可执行的视觉内容。Experience in commercial filmmaking, automotive brand communication, and creative proposals, including directing TVC projects for automotive brands such as Mercedes-Benz and Porsche. Able to turn product information and brand objectives into clear, engaging, and executable visual content.

Keywords 商业影像制作 | 创意提案 | 汽车品牌传播 | 视觉表达 | 内容交付Commercial filmmaking | Creative proposals | Automotive brand communication | Visual expression | Content delivery
可转化价值Transferable Value  /  Transferable Value

支持品牌传播、产品介绍、官网内容、社交媒体素材和市场推广内容制作,让业务信息以更清楚、更有质感的方式被理解。Supports brand communication, product introduction, website content, social media materials, and marketing content production, helping business information become clearer, more engaging, and more visually credible.

05
AI Efficiency
AI 提效AI Workflows & Business Tooling

在实际业务中使用 AI agent 和 AI 辅助开发工具,完成商业分析、市场研究、方案快速验证、资料整理、知识库搭建与内部工具开发。将产品信息、历史资料和团队经验整理为可供 AI 使用的上下文,帮助团队更快检索、判断和产出方案。Uses AI agents and AI-assisted development tools in real business scenarios, supporting business analysis, market research, rapid concept validation, information organization, knowledge base building, and internal tool development. Able to structure product information, historical materials, and team knowledge into usable AI context, helping teams search, assess, and produce first-stage outputs more efficiently.

Keywords AI Agent | 商业分析 | 快速验证 | 资料结构化 | 知识库搭建 | 内部工具开发AI agents | Business analysis | Rapid validation | Information structuring | Knowledge base building | Internal tool development
可转化价值Transferable Value  /  Transferable Value

帮助团队降低重复信息处理成本,加快市场研究、竞品分析、报价整理、文档管理、内容生产和工具原型开发。Helps teams reduce repetitive information-processing work and accelerate market research, competitor analysis, quotation organization, document management, content production, and tool prototyping.

experience  ·  iii

工作经历Experience from experience to transferable value

2024 — Present
Munich, Germany
中欧贸易China–Europe Trade市场进入Market Entry供应商谈判Supplier Negotiation

S&D Center GmbH

跨境贸易与市场发展Cross-Border Trade & Market Development德国,慕尼黑Munich, Germany2024 – 至今2024 – Present

参与中欧双向贸易项目,覆盖欧洲产品进入中国市场,以及中国制造产品进入欧洲市场的业务开发、市场推广、供应商沟通与项目执行。Worked on two-way China–Europe trade projects, covering European products entering the Chinese market and China-made products entering the European market, including business development, marketing support, supplier communication, and project execution.

  • 支持欧洲产品进入中国市场,参与销售计划、线上平台策略、广告内容本地化与制作供应商协调;Supported European products entering the Chinese market, including sales planning, online platform strategy, advertising localization, and production supplier coordination;
  • 引入中国制造电动车项目资源,并主导车辆采购中的供应商侧价格谈判;Introduced China-made EV project resources and led supplier-side price negotiations for vehicle sourcing;
  • 协调电动车进口欧洲流程,覆盖运输跟进、清关协调、车辆资料及合规文件准备;Coordinated EV import operations into Europe, covering logistics follow-up, customs coordination, vehicle documentation, and compliance document preparation;
  • 对接中国供应商、欧洲合作方、物流与第三方服务商,推动跨境项目执行。Coordinated with Chinese suppliers, European partners, logistics providers, and third-party service providers to support cross-border project execution.
形成的理解Understanding Developed  /  Insight

中欧双向贸易面对的是两套不同的市场语境:欧洲产品进入中国,需要适应平台、内容和销售节奏;中国产品进入欧洲,则更依赖文件准备、合规意识、供应商响应和本地执行可靠性。Two-way China–Europe trade involves two different market contexts. European products entering China need to adapt to platform logic, content habits, and sales rhythm. China-made products entering Europe rely more on documentation, compliance awareness, supplier responsiveness, and reliable local execution.

可转化的价值Transferable Value  /  Transferable Value

欧洲市场业务开发、中国供应商沟通、销售与市场推广计划、文件跟进、跨境项目协调和市场进入前期准备。Europe business development | Chinese supplier communication | Sales and marketing planning | Document follow-up | Cross-border project coordination | Early-stage market entry preparation

2025 — Present
Shenzhen, China / Remote
海外品牌搭建Overseas Brand Building产品表达Product CommunicationAI 工作流AI Workflows

ZENET Carbon-Ceramic Brakes

国际业务、品牌发展与运营International Business, Brand Development & Operations中国,深圳 / 远程Shenzhen, China / Remote2025 – 至今2025 – Present

参与 ZENET 面向海外市场的早期基础建设,工作覆盖品牌定位、产品表达、官网建设、询盘路径、经销商开发与内部 AI 工作流。Worked on ZENET's early-stage overseas market foundation, covering brand positioning, product communication, website development, inquiry flow, dealer development, and internal AI workflows.

  • 参与品牌国际化定位、品牌语言、视觉方向与海外传播策略搭建;Contributed to international brand positioning, brand language, visual direction, and overseas communication strategy;
  • 梳理核心业务逻辑,并转化为英文产品表达、销售资料和网站内容结构;Structured core business logic around Carbon-Ceramic brake discs, OE replacement, vehicle-specific fitment, and VIN-based inquiries, turning it into English product communication, sales materials, and website content structure;
  • 参与海外官网与询盘路径规划,覆盖页面信息架构、CTA、产品说明、案例展示、FAQ 与客户信息收集逻辑;Supported overseas website and inquiry flow planning, including information architecture, CTA, product explanation, case presentation, FAQ, and customer information collection logic;
  • 搭建 AI 辅助工作流与内部工具,支持商业分析、市场研究、资料整理、知识库建设、报价流程和内容生产。Built AI-assisted workflows and internal tools to support business analysis, market research, information organization, knowledge base building, quotation processes, and content production.
形成的理解Understanding Developed  /  Insight

海外市场准备不能只依赖产品参数或单点宣传。更有效的方式,是先梳理产品逻辑、适配逻辑和目标客户的决策路径,再把它们转化为清晰的品牌语言、销售材料、官网结构和询盘流程。Overseas market preparation cannot rely only on product specifications or isolated promotional content. A more effective approach is to first clarify product logic, fitment logic, and customer decision paths, then translate them into clear brand language, sales materials, website structure, and inquiry flow.

可转化的价值Transferable Value  /  Transferable Value

可帮助团队把产品、市场、销售和传播信息整理成可复用的材料与流程,用于海外官网、询盘表单、经销商沟通、竞品研究、销售资料和内部知识库建设。Helps teams organize product, market, sales, and communication information into reusable materials and workflows for overseas websites, inquiry forms, dealer communication, competitor research, sales materials, and internal knowledge base building.

2020 — 2024
Shenzhen, China
创意制作领导Creative Production Leadership汽车传播Automotive Communication团队交付Team Delivery

STARBOX STUDIO

导演 / 创意团队负责人Director / Creative Team Lead中国,深圳Shenzhen, China2020 – 2024

作为导演带领 Mercedes-Benz、Porsche 等汽车品牌 TVC 项目,负责创意执行、拍摄统筹、团队协作与成片交付。Directed TVC projects for automotive brands including Mercedes-Benz and Porsche, leading creative execution, production coordination, team collaboration, and final delivery.

  • 为汽车及品牌客户策划并执行广告片、产品视频、社交媒体内容及品牌传播素材;Planned and delivered commercials, product videos, social media content, and brand communication materials for automotive and brand clients;
  • 作为导演带领 Mercedes-Benz、Porsche 等汽车品牌 TVC 项目,负责创意执行、拍摄统筹与成片交付;Directed TVC projects for automotive brands including Mercedes-Benz and Porsche, leading creative execution, production coordination, and final delivery;
  • 协调客户、创意团队、拍摄团队、后期和外部供应商,完成从提案到交付的制作流程。Coordinated clients, creative teams, production crews, post-production teams, and external suppliers throughout the full process from proposal to delivery.
形成的理解Understanding Developed  /  Insight

商业传播中的创意价值,来自对信息重点、观看节奏、视觉表达和团队协作的把握。创意只有进入可执行流程,才能变成稳定的交付结果。The creative value of commercial communication comes from handling information focus, pacing, visual expression, and team collaboration. Creative ideas become reliable output only when they enter an executable production process.

可转化的价值Transferable Value  /  Transferable Value

可支持品牌传播、内容表达、视觉判断、客户沟通和项目交付,帮助业务信息以更清楚、更具吸引力的方式被理解。Supports brand communication, content expression, visual direction, client communication, and project delivery, helping business information become clearer and more engaging.

creative proof  ·  iv

创意经历Creative Proof how creative practice translates to commercial value

商业影像制作训练了对视觉、节奏、信息重点和团队协作的把握。这些项目证明了品牌传播、视觉表达、创意执行与成片交付能力。Commercial filmmaking trains the ability to manage visuals, rhythm, information focus, and team collaboration. The following projects demonstrate experience in automotive brand communication, visual expression, creative execution, and final film delivery.

Mercedes — wide shot
Mercedes — steering wheel
Mercedes — Maybach grille
Mercedes — interior detail
View all 8 ↗

Mercedes Exclusive Detailing Service

Director
Client
Mercedes-Benz
Year
2021
Format
TV Commercial


Porsche — driving
Porsche — steering wheel
Porsche — portrait
Porsche — night motion
View all 8 ↗

Chase: A Tribute to International Women's Day

Director & Cinematographer
Client
Porsche
Year
2022
Format
TV Commercial


Where the Leaves Fall — title card
Where the Leaves Fall — dinner
Where the Leaves Fall — lanterns
Where the Leaves Fall — graveyard
View all 8 ↗

Where the Leaves Fall

Producer & Director of Photography
Selection
77. Venice Film Festival Critics' Week — Official Selection
Year
2020
Format
Short Film


education  ·  v

教育经历Education education

2024 — 2025 Milan, Italy

创意广告 — 硕士Master in Creative Advertising

Master in Creative Advertising · Nuova Accademia di Belle Arti

学习方向包括创意策略、品牌传播、市场研究、广告概念开发与整合传播策划。毕业项目基于德国文具品牌 STABILO 的意大利市场传播需求,完成消费者洞察、竞品分析、品牌定位梳理与传播策略方案。Focused on creative strategy, brand communication, market research, advertising concept development, and integrated campaign planning. Completed a graduation project on the Italian market communication needs of German stationery brand STABILO, covering consumer insights, competitor analysis, brand positioning, and communication strategy.

2016 — 2020 Milan, Italy

媒体设计与多媒体艺术 — 本科Bachelor of Arts in Media Design and Multimedia Arts

BA in Media Design · Nuova Accademia di Belle Arti

学习方向包括影视制作、媒体设计、视觉传播、后期制作与剪辑。担任短片《Where the Leaves Fall》(2020)的制片人与摄影指导,该片入选第 77 届威尼斯电影节影评人周短片竞赛单元。Focused on filmmaking, media design, visual communication, post-production, and editing. Served as Producer and Director of Photography for Where the Leaves Fall (2020), selected for the Venice Critics' Week short film competition during the 77th Venice Film Festival.

skills  ·  vi

技能与语言Skills & Languages skills & languages

Business / Operations
业务发展 | 中欧跨境运营 | 供应商谈判 | 项目协调 | EV 项目协调 | 海外市场进入准备Business development | China–Europe operations | Supplier negotiation | Project coordination | EV project coordination | Overseas market entry preparation
Brand / Communication
海外品牌传播 | 汽车市场传播 | 产品表达 | 销售材料整理 | 官网规划 | 广告内容本地化Overseas brand communication | Automotive market communication | Product communication | Sales material organization | Website planning | Advertising localization
Creative Production
商业影像制作 | 创意制作领导 | 平面设计 | 后期制作 | 视觉判断 | 创意提案Commercial filmmaking | Creative production leadership | Graphic design | Post-production | Visual direction | Creative proposals
AI / Digital
AI 工作流 | 内部工具开发 | 市场研究辅助 | 报价整理 | 文档管理 | 内容生产提效AI workflows | Internal tool development | AI-assisted market research | Quotation organization | Document management | Content production efficiency
Languages
中文 — 母语 | 英语 — 流利 | 意大利语 — 流利 | 德语 — 基础Mandarin Chinese — Native | English — Fluent | Italian — Fluent | German — Basic